What Makes A Keynote Speaker

By Larry Martin


Keynote speeches are usually the pinnacle or ultimate moment of any gathering. The specific role of a keynote speaker will be determined by where he or she is slated in the program. Due diligence during the selection process will add value to your program. This explains why influential figures to the organization like chairmen, CEO and directors are skipped. The role is greater than just delivering a speech.

Authority is a crucial attribute of any target person. The audience must hold the invited guest in high regard. This explains why you look for the influential and successful people in the industry. Most of the participants of the fraternity must consider him or her enviable. It is the authority and personality surrounding such people that make them fit for the role.

Awareness of challenges and triumphs of participants and the industry in general is important. This will inform the speech making it relevant and motivating to them. Personal stories should also be shared and magnified in a way that makes the audience consider the person one of their own. By this understanding, a bond is created that makes the message captivating and easier to identify with.

Though conferences are serious business, an element of fun must be present. A funny and engaging person will deliver a memorable speech. Such speakers are entertaining and will leave an impression to sustain the momentum until the next gathering. In most cases, the speech is delivered after several days of lengthy deliberations. The person acts as relief yet with a touch of humor. It takes creativity to hammer home ideas using fun and still make sense.

Some situations call for speakers to act as moderators. This happens when the person is expected to motivate or cause the participants to generate ideas. You will need an outgoing personality in such a case. This is a person who can engage without intimidating. The hall must also be organized in a way to facilitate such a discussion. This is the best approach when dealing with a small group of people.

The position of the speech within the program will determine the role played by such speakers. If a speech is to be delivered at the beginning of a conference, the aim will be to set the agenda. Other speakers will be slated for the middle of deliberations. Their aim is to refocus discussions and ignite fire into the symposium. Speakers slated for the end are required to crown all the discussions that took place.

Some characters will not fit the role of main speakers. Avoid the divisive or controversial figures. Their message drives a wedge between different groups which will leave the organization worse. Radical ideas are also likely to affect the momentum and aims of an organization. Avoid hyped ordinary individuals because of their obvious style that ignites little excitement. Anybody given the role should add value to the conference.

Despite speakers having own messages to deliver and style, they must be briefed to customize their delivery. This includes the actual position of participants, organization, group or company. Sensitivity to the expectations of the crowd will make the delivery effective. Your primary goal should be to find an individual who best represents your journey or status as a group.




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